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When incorporating an e-mail campaign into your marketing or advertising
program, be careful to examine all of your options, from owning the system
to having a campaign designed and developed for you. Don?t just look at
the obvious in tracking the success of the campaign such as what mail was
opened and measuring those results...also take a closer look at the medium
and how it will impact your bottom line.
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Does your email campaign also integrate well into other delivery systems |
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Will the blend of campaign tools create a winning formula |
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Is the campaign dynamic and memorable, going forward |
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